Brand Strategy/Branded Content
Interviews, UX, data, and research made into brand stories and communications in house style and voice. Once the conversation starts, strategy evolves. SEO, GoogleAds and content-marketing certified, my recent work has been used as a Covid-19 ‘best-in-industry’ example.
temata.com
Brand Narrative
From Jaguar, Lexus, Bacardi and more, I write strategy copy to explain brand’s origin stories. Fun. Engaging. That’s the aim at least!
Campaign Work Copy
Driven by Google Analytics reporting, research, interviews and a background in technical and creative writing. Design by gladeye.com.
Regenerative Future - Pure Advantage
Game & App Copy
A multiplayer social game that entertained thousands and made brand mascot Gimme a star of the interwebz Game Design / Social / Campaign / Brand Development. Gold International Communications Award. Half a million hits in two weeks.
Character design by Pablo Espinosa
Interviews & Editorial Writing
I write professionally for magazines and blogs, and technical websites. I’m a feature writer for North&South, and have written for Vice, Medium, Quartz and the Huffington Post.
Social Media
From Jaguar, Lexus, Bacardi and more, I write copy in brand voice, to explain brand’s origin story. Simply put. Sounding human. A little intrigue. These things work best.
The Sound of Rum
Brochures, leaflets, research, collaborative-copyediting, product launches, stakeholder reports, print and online.
Branded Copy
Latest news, production insight, product launch, internal and external comms.
Exclusive eCommerce Copy
Working with Rockstar, Leroy Grannis, Magnum photography, Getty images and private photographers, I also write original copy to help fans understand images and give cultural context.
Creative Writing et al
I am an award-winning short story and essay writer. See examples of my fiction, art and travel-writing here.